Why is creating a LinkedIn profile critical to job searching? Because it hosts more than 600 million professional profiles, which means nearly an unlimited supply of network connections and job opportunities. From seeking a new job to maintaining your personal brand, LinkedIn is an important part of being a full-fledged professional in any industry these days.

Creating a LinkedIn profile

What is LinkedIn?      

LinkedIn is a social media platform geared to professionals. It enables you to network, build your professional portfolio, and look for a new job.

LinkedIn has widely been considered the benchmark for professional networking among social media platforms. With LinkedIn you can:

  • Build a virtual network of contacts
  • Join interest-based and professional groups
  • Follow experts in your field of interest to stay updated on current trends
  • Take online courses that you can add to your resume
  • Search for jobs

Just getting started?

Don’t know how to get started on LinkedIn? Watch this Step-By-Step video designed just for beginners.

Tips on building a better profile

Your LinkedIn profile is a professional landing page for you to manage your own, personal brand. It’s a great way for you to tell people who you are and what you do by displaying a general history of your professional experiences and achievements.  Here are a few steps to building a better LinkedIn profile